Dama Assist Privacy Policy

1. Who We Are

DAMA HEALTH LTD is a limited company registered in England and Wales (Company number 13379931).

2. What Data We Collect

We collect the following personal information if you voluntarily provide it:

• Your name and surname
• Your email address (if you sign up for our newsletter, use our free tools, or send us feedback)
• Your occupation and NPI number (to verify healthcare professional status for access to Dama Assist Platform)

We do not collect or process any Special Category Data or Protected Health Information (PHI).

3. How We Collect Data

We collect data through:

• Dama Assist sign-up and settings
• User queries into our AI chat functionality in Dama Assist
• User submissions and feature requests within Dama Assist
• Feedback forms embedded in the product (using analytics software)
• Website analytics (anonymous, using PostHog)
• Cookies (strictly necessary, see Cookie Policy below)

All personal data is provided directly and voluntarily.

4. Why We Use Your Data

We use your information only for the following purposes:

• To provide you with information and updates about our platform, research, updates and tools
• To verify your eligibility to use specific tools (for healthcare professionals)
• To respond to your queries and feedback
• To monitor and improve the performance and usage of the Platform (only aggregated, non-identifiable analytics)

We do not use your data for any automated decision-making or profiling.

5. Data Sharing and International Transfers

We do not sell, rent, or share your personal data with third parties for their own use.

We may use service providers (e.g., Formsparq, Posthog) to process data as strictly necessary for website operation, but your personal data remains controlled by us.

6. Analytics and Cookies

We use minimal cookies, only those strictly necessary to operate our website and tools (such as remembering if you have visited before). No advertising cookies or tracking cookies are used.

We use website analytics via Posthog to monitor usage patterns and improve user experience, debug and resolve issues with the platform, and support customers.

Cookie Consent

Since we use only strictly necessary cookies, a consent banner is not required under UK/EU law.

7. Data Security

We implement appropriate organisational and technical measures to safeguard your data, including:

• Secure hosting and encrypted web connections (HTTPS)
• Access controls and internal access restrictions
• Regular review of security processes and third-party tools
• Staff training and confidentiality agreements

8. Data Retention

We retain your personal data only as long as necessary for the purposes outlined above.

If you unsubscribe from our newsletter or request deletion, your information will be deleted from our active records within 30 days, unless a longer period is required by law or for legitimate business purposes.

9. Your Rights

Under applicable UK and EU data protection laws, you have rights to:

• Access the personal information we hold about you
• Request correction or deletion of your data
• Object to or restrict our data processing
• Withdraw consent (unsubscribe from newsletters)
• Lodge a complaint with the UK Information Commissioner's Office (ICO)

To exercise these rights, please contact us at support@damahealth.com.

10. Children

You must be 18 years or older to use the Platform. We do not knowingly collect information from anyone under the age of 18.

11. Updates to this Policy

We may update this Privacy Policy from time to time. The date of the most recent update will always be posted at the top of this page. We encourage you to review this policy periodically.

12. Contact Information

For privacy concerns or to exercise your rights, please contact: